In 2024, Mamasamba (a Peruvian-inspired restaurant in Johannesburg, South Africa) was transformed into a dazzling Carnaval float—an immersive celebration of South American-inspired street culture. Over the course of a week-long festival, we brought the vibrant soul of Rio to life through bold visual storytelling.

At the heart of the creative direction was a bespoke pattern system inspired by the pulsating colours, textures, and rhythms of Rio’s iconic Carnaval. This visual language was applied across a dynamic suite of collateral, including posters, menus, digital assets, signage, and website, designed to evoke movement, and festivity.

From concept to execution, the design approach captured the infectious rhythm and flair of Carnaval, layered with the lush, untamed essence of Mamasamba’s brand identity.